This building is the epitome
of commercial art deco, circa 1931. The Lido Hotel (today used an apartment
building) is crafted of Roman brick and incorporates female motifs along
the roofline. The building’s design made it a standout property as
Santa Monica’s central business district expanded in the late ‘20s
and early ‘30s.
Fourth Street between Wilshire Boulevard and Colorado Avenue was the third
major street to be developed in downtown Santa Monica, and is one of the
most intact historic areas. Fourth Street was largely residential through
the 1920s whereas Second and Third Streets were the commercial thoroughfares.
When commercial development began on Fourth, the buildings were grander
than their predecessors.
The Lido is a good example of the street’s commercial development
and also an excellent example of the Art Deco style. Art Deco was a movement
in the decorative arts and architecture that originated in the 1920s and
developed into a major style in western Europe and the United States during
the 1930s. Its name was derived from the Exposition Internationale des Arts
Décoratifs et Industriels Modernes, held in Paris in 1925, where
the style was first exhibited. Art Deco design represented modernism turned
into fashion, the intention was to create a sleek and anti-traditional elegance
that symbolized wealth and sophistication. The Lido follows the art deco
philosophy in that it has a style all its own. It is crafted of roman
brick - a long, thin-face brick, usually yellow-brown and having a length
about eight times its thickness - and incorporates outstanding stylized
terracotta streamlined female motifs along its roofline. With its fluted
design, the Lido offers a vertical emphasis, which is augmented through
the use of pylons across the primary elevation and vertically oriented
casement windows. It is a graceful reminder of times past.
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